Category
Rebranding
Package Design
Client
Peak Bean Company
Project Description
The package redesign for Peak Beans was initiated to address the often overlooked presentation of common beans on grocery store shelves. Inspired by high-quality coffee bean packaging, the design concept was to create an attractive, eco-friendly bag that not only enhances visual appeal but also increases capacity. The redesigned packaging holds twice as many beans as standard bags, combining functionality with a sophisticated aesthetic.