Project Description

The new design for Sonic’s uniforms were designed based on Sonic’s new identity work. Heavy throughout the new identity is a colorful stripped pattern - perfect for use in apparel design. The stripes along the shoulder were not only an opportunity  to showcase the brand’s new identity but a clever way to incorporate the new brand elements into a t-shirt silhouette that along with the Sonic brand, was also introduced to the US in the 1950s.